Customer Satisfaction

Customer satisfaction (often abbreviated as CSAT, more correctly CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation.

Customer satisfaction (often abbreviated as CSAT, more correctly CSAT) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction Research will help Customers to solve the following problems:

The customer satisfaction model is modified to conduct similar satisfaction with trade partners like Dealers and Distributors. The studies are named as Dealer satisfaction study and Distributor satisfaction study.
A customer satisfaction survey is one of the easiest and most reliable methods for getting a snapshot of satisfaction levels around a particular element of your business (your products, your complaint resolution, your customer service, and so on). Popular methods include:

Reasons Why Customer Satisfaction is Important?