Mystery Shopping (Mystery Consumer, Secret Shopper)

Mystery Shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.

Mystery Shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose are generally not known by the establishment being evaluated.Our mystery shopping process objectively measures the customer's experience by simulating a customer visit to your store, restaurant, branch or any such location. Mystery shoppers who match the profile of your target audience visit locations secretly as customers, and measure the key parameters of their experience on dozens of objective and subjective parameters.
We deploy technology to collect the data in a realtime, reliable, transparent and media-rich way. A weighted average indexing process then translates these measures into an index that you can use to objectively evaluate the quality of execution at your locations. Measurements and insights are reported at a location level, and can also be aggregated at any level of organization structure or geography. Detailed subjective analysis in reports provide a customer's view of their experience.

Businesses turn in such numbers to secret shopper services because these services offer a number of benefits for companies. Many companies report that these services help them to:

• IMPROVE QUALITY OF SERVICE
• INCREASE SALES
• LOCATE POTENTIAL BUSINESS HAZARDS
• IMPROVE COMPANY IMAGE AND BRANDING
• HELP WITH DECISION MAKING
• ANSWER EMPLOYER QUESTIONS
• GATHER EVIDENCE OF TROUBLE
• STOP CRIMINAL ACTIVITY
• MANAGE A BUSINESS
• GET CUSTOMER INSIGHT