- With over 17 years of extensive experience in Market research and Fieldwork and 7 year experience in Research designing, now he is responsible for designing research strategy basis on client objectives till report submission.
- Prashant has been involved in both client and supplier side market research. He has managed over 2000 market research projects with IMRB, TNS, Nielsen, MB, IPSOS, along with many research organizationsand clients across India.
- He is involved from understanding and refining client objectives, methodology design, implementation management, analysis, reporting and follow-up. From 2002 he has successfully completed 17 Years in Market Research and he is adept at anticipating client needs, and eliciting the information that will assist team members in planning quality questionnaires to achieve actionable results. These day-to-day liaisons are responsible for overall management and delivery of the completed projects.
- He possesses vast experience in quantitative research management with a specialty in high-technology, software, telecommunications and financial services. He has had direct experience in all phases of research including moderating focus groups, one-on-one interviews, designing and analyzing surveys.
- Prashant holds a Bachelor’s Degree in Electronics Engineering.