Quantitative Research

Quantitative research is a structured way of collecting and analyzing data obtained from different sources. Quantitative research involves the use of computational, statistical, and mathematical tools to derive results. It is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population.

Objective of Quantitative Research

Companies who use quantitative research rather than qualitative are typically looking to measure extent and looking for statistical results that are interpreted objectively. While the results of qualitative research can vary according to the skills of observer, the results of quantitative research are interpreted in an almost similar manner by all experts.

Quantitative Research Techniques